I remember when he was assigned to me in the late 90s. My first thought was "What the hell?" His first video, "Welcome 2 The Party" didn't make any sense to me and I couldn't for the life of me figure out what to do with this project. Then a little while later I saw the video for "I Am The Bullgod" and 50,000 light bulbs went off in my head. I got it, strangely but amazingly I realized that this dude was serious. We worked his major label debut, Devil Without A Cause for a while until things caught fire with a string of smashes "Bawitdaba", "Only God Knows Why", and "Cowboy." MTV embraced Rock and the rest was history.
He's one of the sharpest businessmen (and artist) I know. We worked together a lot for almost nine years. Bob partied hard and worked even harder, he delivered what was needed of him every time. That's a lot more than I can say for the majority of artists I've worked with. The dude deserves all the success he's acheived. If you ever get a chance to see him live he's worth the price, I promise you won't be disappointed.
R.I.P. Joe C
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